To determine the shopping preferences of today’s consumers and just how they see the in-store versus the internet buying experience, Imprint Plus, makers of re-usable, Thanksgiving opening hours name badges and signage, carried out a random survey of one thousand men and women across the nation. The survey respondents were somewhat separated into three groups of people who would rather buy online (32.5%), in-store (29.70%), and a mixture of both (37.80%).
Among those who choose the in-store experience, they frequent the following stores to be able of preference: Discount Mass Merchandisers, like Walmart and Target (76%); Food Retailers, like Grocery Stores and Whole-foods (71.2%), accompanied by Drug Stores, like CVS and Walgreen’s (50%); Beauty Supplies, like Sephora (48.9%); Electronic Products Stores, including Best Buy (48.9%); Hardware Stores, like Lowe’s and Home Depot (44.10%); and Department Stores, including Macy’s or Nordstrom’s (37.6%).
“Our survey informs us that consumers shop at traditional retailers, primarily for discounted merchandise, food, drug, and health and beauty aids, as well as for consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the need to see, touch, and handle merchandise as part of the buying experience, as well as on-the-spot sales rather than having to watch for delivery. With regards to purchasing food, a lot of the consumers surveyed (86.10%) would rather shop in-store due to the capacity to judge quality and freshness. Shopping online for food presents challenges including the need to be the place to find accept delivery as well as the inability to use the senses in seeing and handling the merchandise offered. Clothing is an additional area where customers prefer in-store shopping. 60% of the surveyed favor the physical experience, with only 17% of these surveyed opting to purchase clothing online. What consumers like least about Weekend store hours is that it is too time intensive with long-wait times to check out or return merchandise. Other key dislikes reported include difficulty to find sizes, styles and colors, and travel time to and from the store.
“The retail in store experience fulfills the necessity for utilizing the senses within the shopping experience and feeling, touching and even smelling is used in merchandise selection,” continues Ms. MacMillan.
Over fifty percent of consumers surveyed (52%) reported convenience as the reason they enjoy online shopping. They also reported the great deal of merchandise to pick from, free delivery and returns, price comparisons and online testimonials as positive experiences related to online shopping. The things they dislike about online shopping will not be seeing the merchandise in person, the inability to put on for size and fit and the requirement to wait for shipping.
“Individuals are pressed for time and will be more ready to shop in traditional stores if they could shop more efficiently in less time,” adds Ms. MacMillan. “A focus on customer support would help the buyer travel through long wait times and merchandise selection. Using technology and retailer apps can be a factor in streamlining wyydui procedure of merchandise selection to check out.”
More than half of the consumers surveyed stated it absolutely was vital that you begin a personal relationship using a sales associate whether online or perhaps in-store. Asked if possessing a personal relationship having a store sales associates would result in more shopping in that store, nearly 50% of those surveyed responded “yes.” An identity badge stating a sales associate’s name, title and section of expertise is a review of the client, one that the survey clearly establishes as being a pathway to developing better customer relations with the retailer, as well as generating more sales and frequent visits.
“Today’s consumers want personalized experiences when Cyber Monday opening times must blend technology and repair to satisfy their requirements,” continues Ms. MacMillan. “A basic add on may be the capability to select clothes on the web and reserve a dressing room – saving time and creating a new shopping experience.”