You can find numerous independent artists and people need to focus on one important thing: gaining new fans! Yes, even more than money, we need men and women to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve been aware of Spotify as well as its “freemium” service. You’ve also heard how Spotify has brought the social network by storm. Each and every time among my pals listens to your song, it pops up on my Spotify, Facebook, Twitter, and whatever other social accounts I actually have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You obtain the idea.
So even though the amount of money you make per stream (per play) is under a penny, the exposure potential is definitely worth it. And fortunately for indie artists like yourself, it’s pretty very easy to get the music onto Spotify.
At this time, you could be signed to a label. In that case, your music may be on Spotify already. When it isn’t, call your rep and get if they’ve uploaded your music towards the service. When they haven’t and you want them too, give the order! (in a nice way). Also, ensure they send Spotify your press kit full of a bio, photos, contact info and other things which makes you stick out. Not so difficult, right?!
If you are an unsigned artist, that’s okay as there are a lot of ways to upload your music without a label. However, spotify promotion service cannot negotiate along with you directly. Why not? I’m sure it’s one of the stipulations of their agreement with all the majors. But the option would be still quite simple. You need to select a distributor like Tunecore, CDBaby or DittoMusic. I’ve written an overview of these distributors to help you save some time to keep rehearsing.
Once you’ve created an account having a distributor or signed a label agreement, your music will be uploaded onto Spotify within 4-six or seven weeks. There is however still try to be completed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just like a backup, create a profile at allmusic.com. Spotify will search for you there should they don’t get a bio.
Given that all of the tedious stuff is carried out with, it’s time for you to let your fans know Spotify will be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Produce a promo video to your YouTube channel. Just enjoyed a sweet idea: write a song simply for your Spotify release and hook it up to your posts! Ex: “Can’t wait to view our fans on Spotify. We’ve recorded a song just for you guys! Coming to your Spotify account soon!” Fans will eat it up!
Okay, you will find a couple of tedious things to accomplish still. No site is complete anymore without clickable logos. When your music is on Spotify, download the service’s logo at iconfinder.com. Next, look for your band profile on Spotify (several options will come up, including “Top Hit, Tracks, Playlists”… you want to select the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with the Spotify logo with the help of it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you can utilize for Spotify will be the “Spotify Play Button.” This feature enables you to post songs on your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and as soon as ioyesv select “Copy Spotify URI.”
As an example, let’s post this URI to your blog. Start your blog, write something to your hungry fans in html mode: (“We realize you guys want a sneak peak in our upcoming album. Here’s the very first track for you personally! Share it with your friends!”). Next, post the web link and give a salutation.
Despite the fact that Spotify will help gain fans to your awesomeness, it can’t function as the beat-all, end-all solution! To your band to succeed, you have to practice modern marketing, which suggests utilizing multiple vehicles. Helping you succeed is our job at musicmunch.com. Check us out for additional tips!